Between the two, Jesse is by far the better innovator and builder. But I've met him and I gotta tell you he is only interested in how thick your wallet is. I know a guy up here that bought a set of Hell Bent pipes for his chop, and then he ordered and paid for a set of heat shields for them at a bike rally from WCC. He gave them the $500 up front (for 2 tiny little pieces of chrome!) The parts never came so he called them. They denied ever taking the order or the money, so the guy (More dollars than sense) sent them another $500! Last I heard, he still hadn't received his stuff!
Jesse makes some incredible stuff, but lets not forget the true custom builder that started it all. Arlen Ness. I met Arlen a couple years ago at Sturgis and he is truly a cool dude. All about the bikes and the people. He makes a good living but he's not all about the $$. Check out some of his creations. One of the coolest bikes I've ever seen is "SmoothNess".
As far as Paulie goes, he makes (puts together) cool choppers, but there are alot of guys doing that, and for a hell of a lot less than $150K. Ron Simms, Dave Perewitz, Paul Yaffe, Roger Bourget, and I know I'm forgetting people...
FT
P.S. anybody know how I can get a contract with Discovery channel for a show on how to actually put miles on a bike?